How the NBA Pulled Off Its ‘Jingle Hoops’ Christmas Ad

The third most-watched video on the NBA YouTube channel isn’t game footage or a dunk highlight reel. It’s a commercial. “Jingle Hoops” was a 30-second spot released in November 2013 promoting the NBA’s special Christmas edition uniforms and Dec. 25 game schedule. The video features five NBA stars shooting balls into baskets with tuned bells …