Monday night doubleheader overlap averages 17.8 million
On Monday night, ESPN offered up one last overlapping doubleheader for the 2024 season.
On Monday night, ESPN offered up one last overlapping doubleheader for the 2024 season. On Tuesday, ESPN disclosed some of the metrics.
The company announced that the three hours of overlapping coverage of Bears-Vikings on ABC and Falcons-Raiders on ESPN averaged 17.8 million viewers.
No specific data was released as to the audience for Bears-Vikings or the audience for Falcons-Raiders.
Many (i.e., me) don't like the Monday night doubleheaders. Just televise one game, and let us watch that game and only that game.
The good news is that ESPN and ABC apparently have ditched the live look-ins. There's no reason to do it, since most people can use a split-screen function or have multiple screens.
There's also no reason to have overlapping prime-time games. Why not just put one of the games on Tuesday night?
We all know it's just a matter of time before that happens. Just go on and do it.