Rams-49ers draws 12.29 million for Thursday Night Football

Perhaps the best news for Prime Video's Thursday Night Football ratings is that the numbers have gotten so good that a bad night stands out.

This week's Rams-49ers game attracted only 12.29 million viewers. Below the year-to-date average of 13.51 million — and well below last week's 18.48 million for Packers-Lions — it was still a 54-percent jump over last year's comparable game.

Two TNF contests remain (Broncos-Chargers and Seahawks-Bears), followed by a Prime Video playoff game.

Last night's game carried interest on paper, but the game itself was boring; it was the first game of the season with neither team scoring a touchdown. Many who tuned in out of curiosity likely tuned out.

Regardless, streaming is here to stay. If anything, the NFL will be doing more and more of it, as more people cut the cord and rely on apps.