Report: Utah HC extends two name trademarks
The three names the Utah Hockey Club presented to fans in a vote last month appear to still be under consideration.
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The three names the Utah Hockey Club presented to fans in a vote last month appear to still be under consideration.
Cole Bagley from KSL Sports and Belle Fraser of The Salt Lake Tribute report that applications for the trademark “Utah Mammoth” as well as for the name Utah Hockey Club were extended with the United States Patent and Trademark Office in February.
The extensions were granted on Nov. 4, and the club was given three months to notify the patent office that it would like to extend. Utye LLC, the company handling all trademark applications for the Utah Hockey Club, confirmed the extension with the patent office on Feb. 4.
Mammoth and Utah Hockey Club were two of the names presented to fans who attended select home games in a vote at the Delta Center in late January and early February.
The third name, “Utah Outlaws,” also seemingly remains in consideration. According to Fraser, the extension for that trademark was granted on Jan. 9, giving the team until early April to decide whether or not to continue pursuing that name.
The path to finding a permanent name has been a rocky one for the former Arizona Coyotes team.
After Smith Entertainment Group purchased the Coyotes’ assets and launched a new team in Utah last April, applications for more than a dozen names were submitted to the patent office. Later in the summer and fall, online fan votes were held to narrow down the list.
Yeti was a popular selection from that initial list, but the Yeti Coolers brand prevented the team from pursuing that branding. That decision by Yeti led to the third vote, held in person at the Delta Center, with “Mammoth,” “Outlaws,” and “Hockey Club” as the three finalists.
“We continue to work through our naming process and remain on track to announce the team name ahead of the 2025-26 season,” team president Christ Armstrong said recently, according to Bagley. “Every day we get closer, but not there yet.”
